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Nokia poised to unveil 'make or break' smartphone
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The Finnish company, which used to be the biggest mobile manufactuer in the world, has struggled to keep pace with the rapid advance of Apple’s iPhone or devices based on Google’s Android operating system.
However, it is expected to fight back with the launch of its new Lumia 920 device in New York.
The new handset will be produced in bold primary colours, according to reports in the US. Users will also be able to charge the device wirelessly, simply by placing it on a hi-tech “inductive” pad.
It was forged in a partnership with Microsoft. Both companies are relying on the new device to catapult them back into the smartphone market.
The pair launched their first joint Windows phone last October, but the device has not taken off as hoped, not least because many users were holding out for the Windows 8 version.
Nokia’s smartphone sales dropped by just over a third in the last quarter, following the launch, dragging its overall handset sales down by nearly a fifth to €7.54bn (£5.97bn).
Stephen Elop, Nokia’s chief executive, struck the agreement with Microsoft, his previous employer, in late 2010, warning that Nokia had to take the plunge because it was like a man on a “burning oil platform”.
Earlier this year, Nokia’s former chairman Jorma Ollila said the company for which he worked for nearly 30 years had been too slow to launch its smartphones.
His successor, Risto Siilasmaa, added that the company’s fall from grace had been hard to deal with “as Finns” but that it would fight back with a new range of tablets and “hybrid” mobile devices.
Þ Apple is expected to launch the next iteration of its iPhone next Wednesday, September 12, after the technology giant called a press conference in San Francisco, telling journalists “it’s almost here”.
The launch will increase pressure on rival mobile phone manufacturers and boost Apple’s revenues. Growth tends to slow before each new product launch as Apple fans wait for the newest upgrade.