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- The annual Dream Toys listing, unveiled today by the Toy Retailers’ Association highlights the Top 50 toys to dominate Christmas market
- They include tablet computers for under 10s and new versions of classic toys such as Furbies and Monopoly
- Good news for cash-strapped parents as price of average 'must have' toy will be £10 cheaper this year than in 2012
By Francesca Infante
PUBLISHED: 16:32 EST, 6 November 2013 | UPDATED: 16:32 EST, 6 November 2013
A new Furby, robotic puppy or flying fairy are tipped to be top of kids’ wish list this Christmas along with One Direction dolls.
The predictions for this festive season’s most sought after presents is a mix of old classics and toys that incorporate the latest technology, with the Furby Boom and Teksta Robotic Puppy expected to be the biggest sellers.
The annual Dream Toys listing, unveiled today by the Toy Retailers’ Association highlights the Top 50 toys expected to dominate the Christmas market.
Top contenders: Among the most sought after children's toys this Christmas is a robotic dog, a tablet computer aimed at helping ten-year-olds do their homework
TOP PREDICTIONS FOR 2013
LEGO City Coast Guard - £59.99
Doc McStuffins Doctor’s Bag Play-set - £19.99
Flying Fairy by Flutterbye - £34.99
Furby Boom - £59.99
LeapPad Ultra - £119.99
Monopoly Empire - £19.99
Monster High 13 Wishes Doll - £22.99
Nerf N-Strike Elite RapidStrike CS-18 - £39.99
Robo Fishbowl - £14.99
Teksta Robotic Puppy - £59.99
Other familiar names include the Lego
City Coast Guard set, a Rapidstrike Nerf gun, and an updated version of
the Monopoly board game.
Among the traditional toys on the list are also two tablet computers, the LeapPad Ultra and the InnoTab 3S, a spinning flying fairy, and a glittering doctor’s bag for budding medics.
Furby enthusiast Emily Squires, 10, who was among children testing out the toys at a Christmas themed exhibition in Marylebone, central London, said she especially liked the new version of the popular because it can now be controlled an app on an Ipad.
She said: 'I love it. When you tickle it is laughs and it is so soft to stroke.
'If you use it with the app you can feed it and shower it, and it can even have a baby - a Furbling.
'I definitely want one for Christmas and I am sure that all my friends will want one too. The colours are really cool as well, and it is small enough to take with you wherever you go.”
Also creating a stir was the Teksta Robotic Puppy, which, like a real-life puppy responds to voice commands and hand gestures, can bark, cry and use its eyes to share feelings, unlike most family pets it also comes both blue and pink.
Re-inventing a classic: The new furbies can be controlled by a bespoke Ipad app that allows you to feed it, shower it and even have a baby
Blast from the past: The Nerf N-Strike Elite gun has also made it onto the top 50 list, most of which cost less than £25
Techie toys: The Teksta Robotic Puppy is designed like a real-life puppy and responds to voice commands and hand gestures, can bark, cry and use its eyes to show its emotions
Shakira Riddell-Morales, 11, who spent the event playing with the dog, said: 'I really like that it can make it do a back flip and you can stroke him and feed him - it is a bit like a normal dog. I really want one for Christmas.'
Also expected to sell well in the category of technological products, is the LeapPad Ultra, a kids’ learning tablet aimed at four to nine-year-olds which is endorsed by children’s TV presenters Dick and Dom and designed specifically to help under-10s with their schoolwork.
Father-of-two, Dom Wood, said: 'It is fantastic and so child friendly and it really encourages them to use their imagination and be creative. They are learning without even realising it.
'It is also very safe and you can control what the kids are seeing and doing. It is such a minefield and this is 100 per cent safe.
'The screen is a good size, and unlike other tablets you can throw it around and it won’t smash. It’s so great that the kids feel like they are using something that is no different to what the adults are using, but are using something that is very child-friendly and educational.'
2012 TOP TEN TOYS
Cabbage Patch Kids - £29.99
Furby - £59.99
InnoTab 2 - £84.99
Jake and the Never Land Pirates - Pirate Ship Bucky - £49.99
LeapPad 2 - £89.99
LEGO Friends: Olivia’s House - £69.99
LEGO The Lord of the Rings: The Mines of Moria - £68.99
Monster High Ghouls Rule Dolls - £22.99
My Moshi Home - £39.99
Web Shooting Spider-man - £39.99
As well as creating new trends, some manufacturers have chosen to build on existing crazes, with One Direction Dolls sure to be snapped up by their legions of adoring fans.
Heart-throbs Harry, Niall, Louis, Liam and Zayn each come with their own personally styled outfits, and are sold individually for £16.99.
Even the traditional Christmas dolls, such as Zapf’s Baby Annabell, have drawn inspiration from real life events with the introduction of a commemorative HRH Baby George.
The doll which comes with a royal bib, is dressed in a regal-themed outfit and is housed in a specially designed box, for £47.99.
And it's good news for cash-strapped parents as the price of the average 'must have' Christmas
toy will be £10 cheaper this year than in 2012 according to figures released at the show.
And although some of the items on this year's Dream Toys list will set some parents back a small fortune, the LeapPad Ultra alone retails at £119.99, the total cost of the ten best selling toys has fallen from £556.90 to £452.90 since last Christmas.
Fascinating: Emily Squires, 10 watches the Robo Fishbowl by Zuru-Geemac in action at today's show
Most expensive on the list: The LeapPad Ultra is a pricey gift at £119.99 but it is a tablet computer designed specifically to be safe and education for young children
This means the average top ten selling toy will cost £45.29 this year compared to £55.69 12 months ago.
And this year 32 of the top 50 toys are also priced under £25 - making this festive season more affordable than last year.
Experts are predicting much cheaper toys will become the most popular gifts from Santa - including the £12.99 Hexbug Aquabot, a robotic fish that swims in water.
Gary Grant, chairman of the Dream Toys committee, said: 'Christmas 2013 is set to be a strong year for toys and this is a great Dream Toys list that reflects not only the need for toys to appeal to all budgets and tastes, but also how tech is continuing to increase its influence within toys, from pads and robotic dogs to flying fairies and fish.
'There’s a real diversity in the list this year, which has a good spread of toys over different price points which I think shows how well the industry is reacting to the current economic market.'
On average, each UK child receives 44
toys a year, valued at a total of £312, making the toy market in Britain
valued at in excess of £3bn.
The Christmas period accounts for around £1bn of those sales, making the festive period the most important time for toysellers.
Parents at the fair yesterday welcomed the news that Christmas toys are cheaper this year.
Single mum-of-two Jenny Smith, from Rotherham, said: 'It’s great that there are so many cheap toys for my kids this year.
want to give them the best Christmas possible, but I’ve only just paid
off last year, so I really don’t want to end up in debt again.'
Children’s tablet gadgets are set to become an £80 million market by the end of the year, having topped a new retailers’ list of predicted Christmas top sellers.
Real-life twist: Instead of buying property the new of the classic board game lets players purchase brands such as McDonalds an Nestle
Flying high: The Flutterbye Fairy spins into the air above the head of one the toy testers at today's event
Almost a million of the tablets will be sold in the UK by the end of the year, according to toy industry analyst Frederique Tutt of NPD Group.
The popularity of the tablet has aided a 6% increase this year in sales of toys with a price tag of £50 or more, according to NPD, a trend it expects to continue through to Christmas.
However today's list, selected by a panel representing 80% of toy retailers, suggests traditional favourites are still holding their own, with sales of fashion dolls, classic board games and vehicle playsets all up on last year.
Ms Tutt said: 'We anticipate close to one million children’s tablets will be sold in the UK by the end of the year, making this a £80 million plus market.
'In the UK, as in the rest of Europe, people are influenced by a difficult economic climate. Impulse toy buying for instance is experiencing significant declines.
'However in this environment of cautious consumerism our research shows that items with high price tags sell very well, especially good quality brands and innovative concepts.
'Thanks to strong innovation in the hi-tech sector, as well as solid performances in more traditional segments, we expect the year to end on a positive note for the toy market.'